Building mobile apps and marketing them has become a major part to earn the success that everyone yearns for in the business industry. However, mobile app development is just the first step to it. Optimization of your mobile app is the key that can help companies earn enough profit for what they are investing in. For that, mobile app analytics tools can be helpful.
Mobile app analytics work similarly to web analytics and help you get an insight into how consumers are using and perceiving the application. By keeping a check on your traffic and customer involvement, you can optimize the app better by enhancing user engagement. Of course, choosing the right mobile app analytic tool can be daunting, which is why we bring 3 of the best tools to make the choice easier.
Google Analytics is a web analytic tool that can work great for in-app engagement no matter how big the size of your company is. The tool is free, which is why you don’t have to worry about the number of mobile apps you generate or track. This tool allows you to keep a track of the traffic, user behavior, and overall performance of your website. The premium version is specifically designed for enterprise use that is available on both iOS and Android platforms. With Google Analytics tool, you can:
- Check if your site is easy mobile-friendly.
- Check your social media metrics to see where the traffic is coming from.
- Determine how effective your marketing strategy is .
- Keep an eye on your conversion rates.
You guessed it right! Apply Analytics tool is designed for the iOS platform. It is also a free tool like Google Analytics, but with certain limitations, because it only serves a single platform. The tools are basically included as a part of the Apple Developer Program that makes it easy to use as there is no implementation needed. It tracks the app engagement, store impressions, and also the in-app subscriptions the users make. You can also get the financial reports based on the sales data that the tool keeps updated.
Perhaps the most versatile of all, Flurry is a free tool available for Android, iOS, and Windows. Out of all the other user engagement tools, this one is the easiest to use, which is why it is getting popular. With this promising tool, you can track on sessions, new users, and active users along with keeping a check on where the traffic is coming from. Multiple marketing companies are adopting the Flurry Analytics tool as their favorite analytic solution. It is not only easy to use but also easy to install with only a three-lined code.
To Wrap It
To get a holistic insight into how your website and mobile application is working, mobile app analytic tools are must-haves. Finalizing the right tool may be a prolonged process, but research thoroughly until you are fully satisfied, Click here for more detailed information.